Turn your expertise into a Mind — and earn from it.
Holka runs on Industry Expert Minds: advisor lenses that think with a real expert's frameworks. Become one, and thousands of teams can consult you inside their AI — while you earn a royalty every time they do.
Get paid every time someone consults your Mind. Your knowledge keeps working while you don't.
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Reach beyond your audience
Your thinking shows up where operators actually work — inside their AI, on their real data.
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You stay in control
You keep ownership, opt in explicitly, set the boundaries, and can pause any time.
How we turn your content into a Mind
1
You share your material
Point us at your YouTube, podcast, talks, articles, course or notes — whatever best captures how you think.
2
We distill your thinking
We analyze it and extract your frameworks, principles, strong opinions and voice into a reusable advisor — not a summary, your method.
3
We keep it grounded
Your source material stays searchable, so your Mind can pull specifics and stay true to your real work — over each user's live data.
4
You earn as it's used
Your Mind goes live in Holka (and users' own Claude via MCP). You earn a royalty on the usage it drives.
We only ever build a Mind from creators who opt in. Your name and likeness are used only with your consent.
Apply to become a Mind
Tell us about your work. If it's a fit, we'll build your Mind and share royalty terms.
We only build a Mind from creators who opt in. You keep ownership of your content; we license it to power your Mind and pay you a royalty.
Questions
How do you build my Mind?
You share the material you already have — YouTube videos, podcasts, talks, articles, courses, notes. We analyze it and distill your way of thinking (your frameworks, principles, strong opinions and voice) into a reusable AI advisor, and keep your material searchable so answers can cite your real work.
How do royalties work?
You earn a share of revenue every time users consult your Mind inside Holka. The more people rely on your expertise, the more you earn — passively, on top of your existing audience.
Do I keep ownership of my content?
Yes. You keep full ownership. You license your material to Holka to power your Mind, and you can pause or remove it. We only ever build a Mind from creators who explicitly opt in.
What makes a good Mind?
A distinctive, opinionated point of view backed by a real body of work. Practical operators — in SEO, sales, recruiting, finance, ecommerce, support, agencies — tend to make the sharpest, most-used Minds.